Entrepreneur Ventures X SHOPLINE

Driving Success with the Consumer Labs Fund

With a growing portfolio of standout consumer brands, the fund continues to fuel innovation and aims to back at least 50 more in the year ahead.

LOS ANGELES, CA – SHOPLINE, the global commerce platform trusted by over 600,000 merchants, today announced the continued momentum of the Entrepreneur Ventures Consumer Labs Fund, an investment initiative designed to accelerate the next generation of CPG, wellness, and lifestyle brands, in partnership with Entrepreneur Ventures.

The fund – powered by Entrepreneur Ventures’ media expertise and SHOPLINE’s commerce technology – has been actively supporting emerging consumer brands through strategic capital, infrastructure, and storytelling. By connecting global commerce technology with media-driven VC support, SHOPLINE and Entrepreneur Ventures are creating a next-generation ecosystem for early-stage founders to scale smarter and achieve breakout success.

The Entrepreneur Ventures Consumer Labs Fund represents an ongoing investment effort showcasing the success and momentum of its growing portfolio. From food rebels reinventing healthy snacking and hydration, to wellness makers reimagining recovery, to creators putting style and culture front and center, these brands aren’t waiting for permission to disrupt.

What are you building?

Ales Grey

A purpose-driven footwear brand redefining modern style with sustainable materials and conscious design.

AmorSui

Sustainable, stylish medical apparel designed for safety and empowerment.

Culture Kicks

Sneakers and streetwear that fuse cultural expression with limited-edition style.

Dirty Dill

Boldly flavored pickles redefining snacking and specialty foods.

Elos Thermal

Wellness-forward thermal therapy products for modern recovery.

Mimosa Royale

Ready-to-sip sparking mimosas blending real juice and bubbly for a refreshing anytime celebration.

ōku Conscious Energy Gummy Snack

Plant-based, functional gummies delivering clean energy.

Pricklee

A cactus water beverage brand bringing natural hydration to consumers.

RemoBrush

Innovative toothbrush technology for healthier, smarter oral care.

Snazzy

Functional beverages crafted for focus, energy, and lifestyle enhancement.

USH Brands

Chemical-free, high-performance products built to work. Brands: Commando Outdoor, Miss Commando

YATÉ

Sparkling yerba mate beverages delivering smooth, sustained energy from natural caffeine and antioxidants.

Dirty Dill

Boldly flavored pickles redefining snacking and specialty foods.

Drink Mimosa

Ready-to-sip sparking mimosas blending real juice and bubbly for a refreshing anytime celebration.

ōku Conscious Energy Gummy Snack

Plant-based, functional gummies delivering clean energy.

Pricklee

A cactus water beverage brand bringing natural hydration to consumers.

Snazzy

Functional beverages crafted for focus, energy, and lifestyle enhancement.

YATÉ

Sparkling yerba mate beverages delivering smooth, sustained energy from natural caffeine and antioxidants.

Elos Thermal

Wellness-forward thermal therapy products for modern recovery.

RemoBrush

Innovative toothbrush technology for healthier, smarter oral care.

USH Brands

Creating high-performance, chemical-free products—from Amish-inspired skincare to carbon-negative hemp fuel—built to work and shaped by real-world experience. Brands: Commando Outdoor, Miss Commando, Commando Fuels

Ales Grey

A purpose-driven footwear brand redefining modern style with sustainable materials and conscious design.

AmorSui

Sustainable, stylish medical apparel designed for safety and empowerment.

Culture Kicks

Sneakers and streetwear that fuse cultural expression with limited-edition style.

SHOPLINE and Entrepreneur Ventures Partnership

SHOPLINE offers merchants a fully integrated, all-in-one commerce platform—combining online, offline, and social selling, analytics, and payment solutions in a single, easy-to-use system. With advanced social commerce tools, seamless POS integration, and robust customization, SHOPLINE empowers brands of any size to launch, scale, and engage customers globally—future-proofing growth at every stage.

“We’re committed to removing barriers for founders—offering not just world-class technology but a true partnership with Entrepreneur Ventures, who bring hands-on mentorship, capital, and deep CPG expertise,” said Christopher Yang, Co-President of SHOPLINE.

“The next wave of breakout brands needs more than capital—they need partners with global scale and real expertise,” said Jonathan Hung, Managing Partner of Entrepreneur Ventures.

Looking ahead, the Entrepreneur Ventures Consumer Labs Fund intends to continue seeking out additional strategic investments over the next 12 months, with a goal of funding at least 50 high-potential consumer brands.