With a growing portfolio of standout consumer brands, the fund continues to fuel innovation and aims to back at least 50 more in the year ahead.
LOS ANGELES, CA – SHOPLINE, the global commerce platform trusted by over 600,000 merchants, today announced the continued momentum of the Entrepreneur Ventures Consumer Labs Fund, an investment initiative designed to accelerate the next generation of CPG, wellness, and lifestyle brands, in partnership with Entrepreneur Ventures.
The fund – powered by Entrepreneur Ventures’ media expertise and SHOPLINE’s commerce technology – has been actively supporting emerging consumer brands through strategic capital, infrastructure, and storytelling. By connecting global commerce technology with media-driven VC support, SHOPLINE and Entrepreneur Ventures are creating a next-generation ecosystem for early-stage founders to scale smarter and achieve breakout success.
The Entrepreneur Ventures Consumer Labs Fund represents an ongoing investment effort showcasing the success and momentum of its growing portfolio. From food rebels reinventing healthy snacking and hydration, to wellness makers reimagining recovery, to creators putting style and culture front and center, these brands aren’t waiting for permission to disrupt.

What are you building?
Ales Grey
USH Brands
Drink Mimosa
SHOPLINE and Entrepreneur Ventures Partnership
SHOPLINE offers merchants a fully integrated, all-in-one commerce platform—combining online, offline, and social selling, analytics, and payment solutions in a single, easy-to-use system. With advanced social commerce tools, seamless POS integration, and robust customization, SHOPLINE empowers brands of any size to launch, scale, and engage customers globally—future-proofing growth at every stage.
“We’re committed to removing barriers for founders—offering not just world-class technology but a true partnership with Entrepreneur Ventures, who bring hands-on mentorship, capital, and deep CPG expertise,” said Christopher Yang, Co-President of SHOPLINE.
“The next wave of breakout brands needs more than capital—they need partners with global scale and real expertise,” said Jonathan Hung, Managing Partner of Entrepreneur Ventures.

